David Sugarman riding through Miami

Miami · New York

David Sugarman

Private equity. Entrepreneur. Investor.

Thirty years from a Manhattan bullpen to Miami, and still working the phone like it is day one.

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David Sugarman on a Brickell sidewalk in Miami
Brickell, Miami

Who he is

The man behind the name.

Ask David about his schedule and he will tell you his life is one big day. Monday to Monday, no weekends, because when you love what you do, the line between working and living disappears.

He is up before sunrise riding over the Biscayne bridges as the sun comes off the ocean. He splits his time between Miami and New York to be close to his daughter, and he still works a phone the way he did as a nineteen-year-old making five hundred cold calls a day from a Manhattan bullpen.

The resume runs deep. Vice president at some of the most respected banks in the world, certified NBPA and FIBA agent, founder, investor. But titles were never the point. What carried him from trading floors to locker rooms to boardrooms is simpler: the nerve to walk up to anyone, the discipline to outwork the room, and the conviction that one conversation can change everything.

His entire career started with a business card handed to a stranger. It usually does.

1960The year he got onto Wall Street with no degree
0+Years across finance, sport, and reinvention
0Cold calls a day, at nineteen, from a Manhattan bullpen
NBPA.Certified agent, NBPA and FIBA, since 2012

Three chapters

From trading floors to locker rooms to boardrooms.

David Sugarman in a suit
01

The Wall Street years

A kid from New York who taught himself the markets and talked his way onto Wall Street with no degree and nothing but nerve. By his early twenties he was a vice president advising serious money, and just getting started.

David Sugarman in front of a Miami mural
02

Miami and Sugar

He arrived in Miami with a thousand dollars and rebuilt from nothing, soon advising the fortunes of celebrities and professional athletes. Somewhere along the way, the kid from New York became the man Miami knew simply as Sugar.

David Sugarman seated in a Miami living room
03

Today, private equity

David channels two decades of finance, sport, and reinvention into private equity, backing founders and businesses others overlook. The throughline has never changed: find talented people, and bet on them before anyone else does.

Featured on

CNN The Wall Street Journal HuffPost NBC Reuters New York Post ABC Deccan Herald

The journey

Thirty years, six turns.

  1. 1996

    A kid with nothing but nerve

    Raised between New York and New Jersey, he taught himself the markets card by card. The day he passed, he lit a cigar on Wall Street and never looked back.

  2. 2000

    Talking his way in

    No degree, so he pitched himself instead. Oppenheimer, PaineWebber, Smith Barney, Merrill Lynch, Deutsche Bank, Morgan Stanley. A vice president barely into his twenties.

  3. 2001

    Sugar is born

    A move to Miami with a thousand dollars, a business card handed to a stranger, and New Edition signed. The name stuck.

  4. 2010

    Protecting the players

    SugarTime Sports Management, built to protect athletes the way no one had before. NBPA and FIBA certified by 2012.

  5. 2012

    Beyond the game

    Sugarman World Enterprises. Small Business of the Year, Miami Beach Chamber of Commerce. A bridge between finance, sport, and entertainment.

  6. 2026

    The next chapter

    Private equity through SugarTime, funding, networks, and hard-won instinct behind founders worth believing in. And a microphone. Sugar in the Raw is where the story gets told out loud.

In his own words

The rise, the comeback, the mindset.

Three long conversations. Wall Street with a GED, the athletes, the fall, and the way back, told by David himself.

David Sugarman on the Hardwire Podcast
Hardwire Podcast Former NBA agent reveals his rise, comeback and million-dollar mindset
David Sugarman on Brad Lea TV
Brad Lea TV The secret business that made him richer than the athletes he managed
David Sugarman on Short Form Media
Short Form Media From Wall Street millions to Rikers Island and back

“One conversation can change everything.”

His entire career started with a business card handed to a stranger. It usually does.

Contact

Ready to work with me?

One conversation is how everything starts. Reach out directly, or send a note and it lands with David.

Based in
Miami, FL & New York City
Follow

Serious inquiries only. Replies come from sugar@sugartimeinc.com.